*The images above are from our Phase 1 brand intensive 1 on 1 interviews and also our Phase 1 group workshop.*
“I hired Zero Degrees Media for some branding help and the amount of detail and deep dive they did is insane. I've hired fortune 500 marketing companies that didn't come close to what they did. They over-delivered on all fronts. They truly listened to everything we said and reflected our brand perfectly.”
The Foundation is the most critical and defining step in your personal branding journey.
Phase 1 helps you become the #1 Authority in your niche by:
- Clarifying What Makes You One-Of-A-Kind
- Characterizing Your Audience Avatars
- Creating Tailored Offers For Each Audience
- Developing A 360° Strategy
The ROI during this phase is bulletproof clarity and confidence about every decision you and others make on your personal brand throughout the entire 4 Phase Roadmap!
Building a personal brand is like building a custom home, it all starts with creating a blueprint and building the foundation. It's getting clarity on who you are, how you're different from the competition, and how to communicate your message effectively. Additionally, we create offers and a strategy based on your audience avatars and what you ultimately want to achieve with your personal brand, whether it's becoming a best-selling author or just making a bigger impact. The Foundation is the necessary blueprint for anyone looking to build a successful coaching business through their personal brand.
This meticulously created master blueprint consists of a completely customized 75+ page deck that we strategically develop based on your unique story, values, and vision that acts as your official guide for any decisions that you or anyone else makes on behalf of your personal brand. It includes everything listed below organized into one deck. Pro Tip: Use this blueprint as an onboarding guide for any vendor or employee before they work on your brand.
Your brand profile consists of your core values, mission, vision, purpose, tagline, and more. A brand profile sets the stage for the entire foundation of your personal brand. Without a fully developed brand profile, you and anyone who works on your personal brand will lack clarity and alignment with who you truly are at the core.
The positioning of your personal brand is one of the most important elements that will guide the direction of how you are perceived both online and offline. It's a combination of the people, places, and things that are associated with your personal brand. Your story, experience, perspective, and your overall vibe all play an important part in the positioning of your brand.
Your messaging frameworks are developed from the way you communicate and is how we are able to effectively differentiate what you say & how you say it compared to everyone else. These frameworks are a culmination of written elements that act as a guide to communicate exactly what you want your audience to feel and understand about your brand. These will influence your marketing, sales, and delivery by extracting your voice and applying it in your website, funnels, social posts, emails, paid ads, and more.
Your visual identity consists of your personal brand logo, color palette, and typography that will be utilized for various applications such as your website, socials, funnels, products, and more. When someone sees your logo, you want them to think of you and the values your brand represents.
Optimizing all of your social platforms helps elevate your online presence, driving increased awareness, engagement, and traffic to each of your platforms. Since your social platforms will be one of the first interactions between you and your audience, it's important to have strategic, consistent, and optimized platforms to ultimately increase the conversions of getting a new follower into your own database such as an email list or community.
Your audience avatars consist of multiple uniquely distinguished personas. Each avatar has individual desires, fears, limiting beliefs, motivations, goals, and more. Establishing a deep understanding of each will dramatically increase the effectiveness of your marketing, fostering more engagement, loyalty, and ultimately sales.
Your competitor analysis consists of a comprehensive audit of the thought leaders in your niche that share similar audience avatars as you. After a comprehensive audit of their socials, podcasts, funnels, offers, websites, and more, we are able to uncover their strengths and weaknesses, and identify untapped opportunities. With the goal of uniquely positioning you and your brand in a market of one.
Your offers consist of products and/or services that your audience both wants and needs to enable you to monetize your personal brand. From developing free, low-ticket, mid-ticket, and high-ticket offers, we are able to cast a web of opportunities to convert your audience into dollars.
Your strategy consist of a fully customized A-Z roadmap on how to generate attention and how to convert that attention into dollars. These range from content ideas, lead generation strategies, email marketing strategies, social media strategies, podcasting strategies, what tools to use, your personal brand org chart, and so much more. Plus, we include a step-by-step guide on how to advance between Phases 1-4 based on everything else we developed throughout Phase 1.
By now you should understand how vital each element of Phase 1 is for the success of your personal brand. Whether you've never invested time into each of these elements or you feel like yours are dialed in, they can always be optimized. Plus, we truly believe you and your brand evolve over time so these elements should be updated over time. If you are interested in working with us, book your discovery call by clicking the link below and we will point you in the right direction!
What will you get from this phase?
You'll get bulletproof clarity on how to effectively communicate your story, how to position yourself, clearly defined audiences, offers that convert, key strategies, and so much more that will help you become the #1 authority in your niche.
You'll get a meticulously organized spreadsheet which houses every aspect of your personal brand such as miscellaneous dashboards, checklists, schedules, templates, and more that you and your team will need to stay organized.
You'll get a customized roadmap for your personal brand from A-Z. This includes a step-by-step guide on how to advance between each of the 4 phases of your personal branding journey and the resources you'll need along the way.
You'll get onboarding resources to help you educate and train both team members and vendors on how to effectively build, launch, and scale your personal brand in alignment with your vision and goals.
See what some of our clients are saying about us...
I've been working with Zero Degrees Media since 2020 and I literally couldn't impact the millions of people the way that I do without them! And they knocked my 'The Power of One More' book design and marketing assets out of the park!
Entrepreneur & Best Selling Author
Zero Degrees Media helped me generate over $200k in LESS THAN 120 DAYS! They really pulled out all the stops and now I've got proper branding, clearly defined audiences, offers, systems, and a badass strategy! You name it, they've got it! ZDM's a totally different animal!
Wholesaler & Sales Coach
Zero Degrees Media has helped me tremendously and taught me a lot in the past year on the topic of personal branding. They did a really deep analysis of who I am as a person and how they can leverage that to reach my target audience.
The Zero Degrees Media team is stellar. I've been working with them the last 2 years and will continue for many more years to come!
I hired Zero Degrees Media for their Phase 1: The Foundation offer and the amount of detail and deep dive they did is insane. I've hired fortune 500 companies that didn't come close to what they did. They over-delivered on all fronts.
Real Estate Investor
Super job on our social media! These posts have BY FAR the most engagement any organic post has ever had! The engagement is great but we also love the uber-simple design and the fact that it’s practical and informative!
7 Time Best Selling Author
Dustin Winchell and his team at Zero Degrees Media provide the best service I've ever had. Ever. Period.
I've spent hundreds of thousands on business and personal development... the content and deliverables ZDM provided were top notch! If you are looking to make an impact or to elevate your personal brand then definitely reach out to them!
Real Estate Investor
The Phase 1 workshop was amazing and totally worth the investment! They gave away the gold and those of us there benefited tremendously!
Investor & Mindset Coach
Their personal branding workshop was outstanding. I highly recommend them and their strategies.
I’ve been working with Zero Degrees Media since 2018 and their process, quality, and speed has continued to improve year over year.
Zero Degrees Media is insane! I hired them to take my music from just an audio to a full visual animation. So fire!
Artist & Entrepreneur
Check out our blog where we share the latest tips and strategies to help you build, launch, and scale your personal brand.